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Branding & How It Can Affect Your Professional Image

Let’s talk branding! What is it exactly? Well, simply put... it’s you. It’s your personality, your character - it’s who you are. As a small business owner your passion and your why should shine through your company’s branding.

So why do we hear about branding when it comes to marketing? Well, you think about how is it that you want to be portrayed or remembered to the public, to your clients, to your prospective clients.

One of the first things I do when consulting is look at their branding overall... like a birds eye view of everything. How to introduce themselves to prospective clients and at networking events? How was their print marketing? What did they wear? How was their website, social media… Did it all sync? Did it all echo the same thing? Nine times out of 10 it did not.

So I’m going to challenge you to do the same. Take a step back and look at your overall brand. Your brand is how people feel and see you when you’re not around. When you leave a conversation you leave your brand behind. When someone visits your website how does it make them feel, does it flow very well? Does it answer their questions? Or do they only frustrated because they don’t understand what you do or they aren’t able to find what they’re looking for?

These are important questions to ask yourself. After you do your own birds eye view analysis, what did you find?

Yours In Success,

Mindy Cook

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