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Which Social Media Platform Should I Use?

Choosing the best social media platform for your business depends on various factors, including target audience demographics, content strategy, and the firm's overall marketing goals. Here are some popular platforms along with their key statistics:


  1. LinkedIn:

  • LinkedIn is a professional networking platform, ideal for B2B interactions and professional services like finance, marketing and consulting.

  • It has over 760 million members worldwide.

  • Approximately 57% of LinkedIn users are male, and 43% are female.

  • According to LinkedIn, content published on the platform has a 15 times higher chance of being engaged with by users.

  1. X(Twitter):

  • X is a microblogging platform known for real-time updates and quick interactions.

  • It has around 330 million monthly active users.

  • X users are spread across various demographics, with slightly more male users than female users.

  • X with images receive 150% more retweets than tweets without images.

  1. Facebook:

  • Facebook is the largest social media platform with over 2.8 billion monthly active users.

  • It has a diverse user base across different age groups, although it's more popular among older demographics.

  • Around 56% of Facebook users are male, and 44% are female.

  • Facebook's advertising platform offers detailed targeting options, making it suitable for reaching specific audiences.

  1. Instagram:

  • Instagram is a visual-centric platform, popular among younger demographics and businesses with visually appealing content.

  • It has over 1 billion monthly active users.

  • Around 51% of Instagram users are female, and 49% are male.

  • Instagram Stories are increasingly popular, with 500 million daily active users.

  1. YouTube:

  • YouTube is a video-sharing platform with over 2 billion logged-in monthly users.

  • It appeals to a wide range of demographics and is particularly popular among younger audiences.

  • Around 62% of YouTube users are male, and 38% are female.

  • Video content has high engagement potential and can help demonstrate expertise in accounting topics.

Based on these statistics, LinkedIn and Twitter might be particularly beneficial for a small businesses targeting businesses and professionals. LinkedIn's professional environment is suitable for showcasing expertise and connecting with potential clients, while X's real-time nature allows for quick updates and engagement. However, it's essential to consider the firm's specific goals, target audience, and content strategy when selecting the most appropriate platform.


I always recommend to start with one platform. Get really good at consistently posting, growing your followers, having your engagement increased and then move to a second platform. Understandably, Facebook and Instagram are connected, however the need to engage with your followers is a must and takes extra time. So, even though they are connected and you can post simultaneously, I would still recommend starting with one.


If you aren't sure which platform to use or need help with a strategy, give us a shout!

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