More Than Pretty Marketing. This Is Strategy With Substance.
Sterling Rose Marketing & Communications helps small businesses turn scattered marketing into clear, intentional strategy. Based in Holland, Michigan and serving businesses throughout West Michigan and beyond, we bring together strategy, creativity, and hands-on execution to help brands become more visible, consistent, and confident in how they show up.
From social media management and Wix website design to content creation, AI strategy, and digital visibility, our approach is customized around your business — because great marketing isn't about doing everything. It's about doing the right things well.
Our Mission
To make strategic marketing feel clearer, more manageable, and more effective for growing businesses.
We combine thoughtful strategy, creative execution, and practical marketing support to help businesses strengthen their visibility without chasing every trend or trying to do everything themselves.
What Sets Sterling Rose Apart
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Strategy Before Tactics — We don't post, design, or create just to stay busy. Every recommendation starts with understanding your business, your audience, and what you're actually trying to accomplish.
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High-Touch Support — You won't disappear into an agency machine. Sterling Rose provides personalized, responsive support and marketing solutions built around your business.
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Strategy + Execution — From social media and websites to content, local visibility, and AI, we don't just tell you what you could do. We help you actually do it.
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Experience Across Industries — More than 20 years of sales and marketing experience across 20+ industries means we know how to ask the right questions, learn your business, and build a strategy that fits.
Meet the Founder
I’ve spent more than 20 years working across sales, marketing, business ownership, and leadership — experience that taught me that good marketing is about far more than creating something that looks good.
I’m a strategist by nature. I look at the whole picture: what you’re trying to accomplish, where your marketing is working, where it’s getting stuck, and which opportunities are actually worth your time and investment.
Through Sterling Rose, I help businesses bring those pieces together through marketing strategy, social media management, Wix website design, content creation, AI strategy, and digital visibility. Sometimes that means building something from the ground up. Sometimes it means looking at what you already have and figuring out how to make it work harder.
My approach is hands-on, straightforward, and highly customized. You won’t get a generic marketing plan or recommendations pulled from a template. You’ll get strategy built around your business, your audience, and where you want to go.
Ready to Work Together?
When we work together, you can expect thoughtful strategy, clear communication, creative ideas, and someone who genuinely wants to see the pieces come together.
20+ Industries. One Smart Strategy.
From beauty brands to blue-collar powerhouses, I’ve helped clients across more than 20 industries show up with clarity, confidence, and content that converts.
Marketing Experience Across Industries:
Professional & Local Services
Insurance • Real Estate • Financial Services • Home Services • Legal & Professional Services
Health, Beauty & Wellness
Healthcare • Eye Care • Beauty • Salons & Spas • Wellness
Hospitality, Retail & Lifestyle
Restaurants • Retail • Boutiques • Tourism • Events
Entrepreneurs & Organizations
Small Businesses • Consultants • Nonprofits • Membership Organizations • Community Organizations
No matter the industry, strong marketing always comes down to connection, consistency, and a bold brand voice. That’s what I help bring to life.
Experience Backed by Strategy
Great marketing requires creativity, but it also requires continually learning how platforms, technology, and consumer behavior are changing.
A Collaborative Approach
Great marketing often requires more than one specialty. Sterling Rose works with trusted creative professionals to bring the right expertise to client projects when needed — while keeping strategy, communication, and execution connected.
Alec Payleitner
Copywriter
Alec has been professionally putting pen to paper for over 20 years.
With Sterling Rose Marketing, Alec works directly with the design team to ensure that the message matches the medium. One of the best parts of his job is getting know the business minutiae of every client. In addition to carefully crafted website copy and creative content, you’ll leave the process with a quiver full of new and exciting talk points to grow your business.
His in-house work includes marketing with the Chicago Tribune marketing subsidiary and a multi-million dollar hospitality group. His freelance work runs the gamut from independently-owned trade companies and real estate groups to event venues and international non-profits. He’s perpetually curious about all industries but is an unparalleled expert in hospitality with 25 years of experience on and off the page. Fun fact: his wife (chef) has owned and operated seasonal restaurants in southwest Michigan for a decade—she keeps him around as summer help.
Elisabeth Vanderwall
Brand & Content Photographer
Great marketing needs great visuals. Elisabeth partners with Sterling Rose to provide professional brand and content photography for select social media management clients, helping businesses build a consistent library of authentic, high-quality images for their marketing.
From team and behind-the-scenes photos to products, services, and everyday brand moments, her photography gives our clients fresh, professional content that actually feels like their business.
Full bio & headshot coming soon.