More Than Pretty Marketing. This Is Strategy With Substance.
Sterling Rose Marketing & Communications helps small businesses turn scattered marketing into clear, intentional strategy. Based in Holland, Michigan, we serve businesses across the Lakeshore and greater West Michigan, including Grand Rapids. Founded by Mindy Cook in 2019, Sterling Rose brings together strategy, creativity, and hands-on execution to help brands become more visible, consistent, and confident in how they show up.
From social media management and Wix website design to content creation, AI strategy, and digital visibility, our approach is customized around your business — because great marketing isn't about doing everything. It's about doing the right things well.
Our Mission
To make strategic marketing feel clearer, more manageable, and more effective for growing businesses.
We combine thoughtful strategy, creative execution, and practical marketing support to help businesses strengthen their visibility without chasing every trend or trying to do everything themselves.
What Sets Sterling Rose Apart
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Strategy Before Tactics — We don't post, design, or create just to stay busy. Every recommendation starts with understanding your business, your audience, and what you're actually trying to accomplish.
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High-Touch Support — You won't disappear into an agency machine. Sterling Rose provides personalized, responsive support and marketing solutions built around your business.
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Strategy + Execution — From social media and websites to content, local visibility, and AI, we don't just tell you what you could do. We help you actually do it.
Meet the Founder
Hi, I’m Mindy Cook, founder and Marketing Strategist at Sterling Rose. I bring more than 20 years of experience across sales, marketing, business ownership, and leadership — experience that taught me that good marketing is about far more than creating something that looks good.
I’m a strategist by nature. I look at the whole picture: what you’re trying to accomplish, where your marketing is working, where it’s getting stuck, and which opportunities are actually worth your time and investment.
Through Sterling Rose, I help businesses bring those pieces together through marketing strategy, social media management, Wix website design, content creation, AI strategy, and digital visibility. Sometimes that means building something from the ground up. Sometimes it means looking at what you already have and figuring out how to make it work harder.
My approach is hands-on, straightforward, and highly customized. You won’t get a generic marketing plan or recommendations pulled from a template. You’ll get strategy built around your business, your audience, and where you want to go.
Ready to Work Together?
When we work together, you can expect thoughtful strategy, clear communication, creative ideas, and someone who genuinely wants to see the pieces come together.
20+ Industries. One Smart Strategy.
From beauty brands to blue-collar powerhouses, I’ve helped clients across more than 20 industries show up with clarity, confidence, and content that converts.
Marketing Experience Across Industries:
Professional & Local Services
Insurance • Real Estate • Financial Services • Home Services • Legal & Professional Services
Health, Beauty & Wellness
Healthcare • Eye Care • Beauty • Salons & Spas • Wellness
Hospitality, Retail & Lifestyle
Restaurants • Retail • Boutiques • Tourism • Events
Entrepreneurs & Organizations
Small Businesses • Consultants • Nonprofits • Membership Organizations • Community Organizations
No matter the industry, strong marketing always comes down to connection, consistency, and a bold brand voice. That’s what I help bring to life.
Experience Backed by Strategy
Great marketing requires creativity, but it also requires continually learning how platforms, technology, and consumer behavior are changing.
The People Behind the Work
Strategy led by Mindy. Creative support from people you can trust.
Mindy leads every Sterling Rose project and remains your direct point of contact. When your marketing needs specialized writing or photography, she brings in trusted creative partners to help bring the work to life—with strategy, communication, and execution connected throughout.
Alec Payleitner
Copywriter
Alec brings more than 20 years of professional writing experience to Sterling Rose projects. His background includes work with the Chicago Tribune’s marketing subsidiary, as well as hospitality, trades, real estate, event venues, and nonprofits.
Elisabeth Vanderwall
Brand & Content Photographer
Elisabeth creates authentic, professional photography for select Sterling Rose clients. From team and behind-the-scenes moments to products and services, she helps businesses build a consistent library of visuals that feels like them.