More Than Pretty Marketing. This Is Strategy With Substance.
Sterling Rose was built for the women rewriting the rules of business — creatives, consultants, and service providers who are done with guesswork and ready to lead with clarity, confidence, and standout content. Here, your brand doesn’t just look polished — it’s built on purpose.
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Whether you're scaling your offers, showing up more consistently online, or finally ready to outsource your content altogether, we’re here to help you stop blending in and start building momentum that actually converts.
Our Mission
To empower bold, boutique brands with marketing that’s as strategic as it is stunning.
No fluff. No templates that don’t fit. Just custom strategy, consistent content, and marketing support designed to give you time back — and results forward.
What Sets Sterling Rose Apart
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Strategy-First Everything – Every caption, campaign, and content plan is rooted in real marketing strategy — not trends or templates alone.
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Done With Heart – We care deeply about the women we serve. We’ll treat your brand like our own and keep the process collaborative (but hands-off for you where it counts).
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Luxe Rebel Vibes – We blend elegance and edge to make your brand impossible to ignore in a sea of sameness.
Meet the Founder
Hi, I’m Mindy Cook — social media strategist, marketing mentor, and creative director behind Sterling Rose.
With over 20 years of experience in sales and marketing, I’ve worked with brands from start-ups to six-figure service providers, helping them elevate their presence and simplify their path to growth.
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I'm also a Wix-certified website designer, Canva pro, and community-builder obsessed with helping women turn their boldest business visions into strategy-backed, scroll-stopping content.
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This isn’t just what I do — it’s what I’m built for.
Ready to Work Together?
Let’s build your brand presence with intention, clarity, and some serious creative edge.
20+ Industries. One Smart Strategy.
From beauty brands to blue-collar powerhouses, I’ve helped clients across more than 20 industries show up with clarity, confidence, and content that converts.
Industries I’ve Served Include:
Beauty & Skincare • Wellness Coaches • Winery / Distillery • Jewelry Companies • Generator Services • Real Estate Agents • Nonprofits • Electricians • Fishing Charters • Accounting Firm • Online Boutiques • Optometry Clinics • Insurance Agency • Personal Brands • Speaker Coaches • Retreat Hosts • Small Local Shops • Life Coaches • Nanny Placement Business • Adventure Rentals • Networking Membership Business
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No matter the industry, strong marketing always comes down to connection, consistency, and a bold brand voice. That’s what I help bring to life.
Certified in What Matters: Strategy, Design, Visibility.
Meet the Dream Team Behind the Magic
Together, we help bring your story into focus—beautifully and authentically.
Alec Payleitner
Copywriter
Alec has been professionally putting pen to paper for over 20 years.
With Sterling Rose Marketing, Alec works directly with the design team to ensure that the message matches the medium. One of the best parts of his job is getting know the business minutiae of every client. In addition to carefully crafted website copy and creative content, you’ll leave the process with a quiver full of new and exciting talk points to grow your business.
His in-house work includes marketing with the Chicago Tribune marketing subsidiary and a multi-million dollar hospitality group. His freelance work runs the gamut from independently-owned trade companies and real estate groups to event venues and international non-profits. He’s perpetually curious about all industries but is an unparalleled expert in hospitality with 25 years of experience on and off the page. Fun fact: his wife (chef) has owned and operated seasonal restaurants in southwest Michigan for a decade—she keeps him around as summer help.
Kristina Dekraker
Photographer
Kristina Michelle Dekraker is a passionate photographer with a heart for storytelling and empowerment. As a freelance creative for Sterling Rose Marketing, she helps businesses visually tell their story with photos that are authentic, professional, and impactful and captures authentic moments that reflect the heart of a brand.
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Through her own brand, Kristina Michelle Studios, she empowers women through portraiture rooted in self-love and confidence. She believes in using photography as a tool to uplift, connect, and help others shine—whether it's for business or personal growth.