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The Bold Edit
Polished marketing tips and smart strategies for boutique brands that want to stand out and stay booked.
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Effective Ways to Build a Strong Marketing Foundation
In today's competitive landscape, establishing a solid marketing foundation is crucial for any business, especially small businesses. A...

Mindy Cook
4 min read


Which Social Media Platform Should I Use?
Choosing the best social media platform for your business depends on various factors, including target audience demographics, content strategy, and the firm's overall marketing goals. Here are some popular platforms along with their key statistics: LinkedIn: LinkedIn is a professional networking platform, ideal for B2B interactions and professional services like finance, marketing and consulting. It has over 760 million members worldwide. Approximately 57% of LinkedIn users a

Mindy Cook
2 min read


Should You Add Your Social Media Icons to Your Website?
Well, it depends. Just because you have an Instagram, Facebook, Twitter/X and LinkedIn, doesn't mean you should be adding the icons to...

Mindy Cook
2 min read


Branding & How It Can Affect Your Professional Image
Let’s talk branding! What is it exactly? Well, simply put... it’s you. It’s your personality, your character - it’s who you are. As a...

Mindy Cook
1 min read
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