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Hiring A Social Media Manager? What You Should Know.


First things first how did you find the social media manager? Was she a referral or a cold lead? If she was a referral, feel free to ask more questions. Dive in and get a really good understanding of expectations from both sides. There is no such thing as a dumb question.


Knowing exactly what she will do for you is very Important. for instance, if the contract says daily posts, does that mean:

  • 5 days or 3 days a week?

  • Does this include researched hashtags?

  • Will she be creating graphics for the posts?

  • Are you creating content, is she or is this shared?

  • Does this include commenting and engagement?

Nothing should be assumed.

You also need to ask about how you will see results of their work. For instance, will there be monthly reports, strategy sessions together and monthly calendars so you can see what the subject of the posts are? Every social media manager has their way of running their business, some take the white glove approach and do it all for you - no preapprovals needed and some don't. Please note that whatever condition their social media accounts were in before your new social media manager takes the reigns, it will take some time to get things moving and to see any ROI. You should however see some results within 90 days to 1 year, again depending on the state of your social media accounts before the new manager started working with you.


So the bottom line when you are looking for a social media manager, is to know exactly what services you are receiving and how you will be able to measure their success.

One more thing. If you are sent a quote for a couple hundred a month or less, or even quoted an hourly rate, this should be a red flag. You get what you pay for and that usually comes with the lack of client care and confidence in their ability to do the work successfully.

If you have any questions or would like to chat with us about your social media management needs, please book a discovery call with us and let's chat!

Revised 2.2024

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