How often should you post on Instagram? I may sound like a broken record here, but it depends on your strategy.
If you're trying to build followers and grow your brand, 2-3 times a day is norm. This includes stories, carousels and reels.
If that sounds completely overwhelming, no worries. Posting once a day is good, just make sure you're using relevant hashtags that are trending and do your research on them. It'll make a difference in who sees your posts.
One BIG tip is that if you are the one that posts social media for your office - DO NOT use the templates that other companies create for you. Not sure what I mean or why not? Check this out.
Much Success To You!