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LinkedIn Images 101

How crucial is it to include images in our LinkedIn posts? While LinkedIn has traditionally focused on text, incorporating images can significantly enhance your posts. Adding visuals not only helps to attract a broader audience but also taps into different demographics.

It's worth noting that in various sections of LinkedIn, especially in posts and profiles, there's often a placeholder for an image. While it's not mandatory to replace these placeholders with your own image, using the default LinkedIn image can be less appealing and means missing out on a prime marketing opportunity.

Instead, consider adding your own logo, photo, or another relevant image to establish your authority and give your audience another way to connect with you. Think of it this way: you wouldn’t attend a meeting or interview wearing someone else’s shirt, so why settle for the default LinkedIn image? Personalize it to share something about yourself.

To help save you time, I’ve compiled a comprehensive guide to the necessary image sizes for different LinkedIn sections, categorized for easier reference.

Note that personal profiles and company pages have different requirements:

LinkedIn Personal Profiles:

  • Profile Picture: 400 x 400

  • Banner or Background Photo: 1584 x 396 (Watch out for 'danger zones' when designing your banner. More info here.)

LinkedIn Company Pages:

  • Company Logo: 300 x 300

  • Banner / Cover Photo: 1128 x 191

LinkedIn Posts:

  • Single or Multi-Image Posts: 1080 x 1080 (square) or 1920 x 1080 (portrait)

  • Article Featured Image: 1200 x 644

  • Article Banner Image: 600 x 322

  • Blog Post Link Images: 1200 x 627

  • Carousel Post: 1080 x 1080 or 1920 x 1080 (best format: PDF)

  • Video: From 256 x 144 (minimum) to 4096 x 2304 (maximum), file size between 75KB to 200MB, and up to 10 minutes long

  • Stories Image: 1080 x 1920

LinkedIn Events:

  • Event Logo: 300 x 300

  • Event Banner: 1600 x 900 (16:9 ratio)

LinkedIn Groups:

  • Groups Logo: 300 x 300

  • Groups Banner: 1536 x 768

I hope you find this post helpful! There are so many opportunities to enhance our presence on LinkedIn with images.

If you need assistance managing your LinkedIn Profile or Business page please click here.


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