The Challenge Directors Face
Being a Sales Director is both exciting and overwhelming. Most Directors step into leadership full of vision—only to quickly find themselves buried in details that steal time and energy.
Here are the most common challenges Directors face:
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Scattered Systems – Juggling spreadsheets, texts, and Facebook groups that never seem to stay organized.
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Time Drain – Too many hours spent chasing details instead of building relationships or coaching consultants.
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Inconsistent Follow-Up – Contacts slip through the cracks, costing both customers and potential team members.
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Professional Presence – Wanting to present a polished, professional image but struggling with DIY tools that fall flat.
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Overwhelm & Burnout – Feeling stretched between personal business, family, and leading a unit without clear structure.
These challenges aren’t about effort—you’re already giving 110%. They’re about having the right systems that work for you instead of against you.
As a Sales Director, your online presence isn’t just about sharing files — it’s about building credibility, keeping your consultants engaged, and attracting future leaders.
Research shows that 75% of people judge a business’s credibility based on its website design, yet most Directors are still relying on Google Drive folders or one-off landing pages.
While those tools may work in a pinch, they don’t scale, don’t duplicate well, and don’t reflect the professionalism of a thriving unit.
A branded website gives you one central hub for communication, recognition, and growth — helping you save time, improve consultant retention (engaged consultants are 2x more likely to stay active), and present your leadership with the authority it deserves.
Sync Your Systems. Simplify Your Life.
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How We Help
How PinkSync Helps Sales Directors Simplify Leadership
DIRECTORS HUB
For Sales Directors who want one simple system to run their entire unit.
For Sales Directors who want one central place for their unit.
What's Included:
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Recognition boards (automated or manual updates)
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Training + consultant resources library
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Events + online registration tools
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Guest & prospect intake forms
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Built-in CRM to track consultants and leads
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Automated updates so nothing gets missed
Perfect for: Busy Sales Directors ready to streamline unit life and free up time for what matters most.
STUDIO COMMAND
For single or shared Director-managed studios that need
professional systems.
For shared (or single) Director-managed studios.
What's Included:
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Consultant booking + rental tracking
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Master studio calendar with approval flows
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Multi-Director management tools
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Consultant portal access (logins by role)
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Automated billing & reporting tools
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CRM integration to manage consultants + studio usage
Perfect for: Directors running a shared studio who want smooth scheduling, fewer admin headaches, and consultants who love using the space.
Leaders teach. They motivate. They care. Leaders make sure that the way to success is always broad enough and straight enough for others to follow.
Mary Kay Ash
Director Hub Packages
Lead with Confidence. Systemize with Style.
The PinkSync Director Hub is your digital headquarters for leadership.
Each site is custom-built to organize recognition, training, communication, and team resources—all in one professional, branded space.
From new DIQs to seasoned Sales Directors, these hubs simplify your systems so you can focus on mentoring, momentum, and meaningful connection.
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ESSENTIALS HUB
Starting at $497
A simple but powerful foundation for your unit website.
Core System Features
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Director-branded PinkSync website
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Clean, modern navigation tailored to leadership needs
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Mobile-responsive layout for Directors on the go
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Customizable homepage message panel (weekly updates, priorities, calls-to-action)
Unit Training & Resources
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Centralized training library (video + document upload capability)
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Step-by-step onboarding section for new consultants
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Resource hub (PDFs, scripts, guides, booking tools)
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Weekly meeting section for agendas, replays, and notes
Communication Tools
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Built-in broadcast pages for announcements
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Registration forms for unit events (meetings, retreats, challenges)
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Automated confirmation messages for form submissions
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Optional email collection for event attendees (this is on a custom landing page that is public)
Recognition Center
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STAR Consultant recognition layout
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New Consultant welcome section
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Red Jacket & Leadership promotion highlights
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Monthly shout-out panel for unit wins
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Monthly unit promotions spot on the homepage
Business Organization Tools
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Hub for Director forms & systems
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Basic lead tracking form (not customer-facing; used for prospective consultants)
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Lesson planning or weekly plan-it section
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Quick links to company resources (InTouch, apps, etc.)
Support & Maintenance
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Monthly backend updates
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Core layout adjustments as needed
Optional Add-Ons:
💬 Integrated Voxer — $25
🗓 Team Calendar Integration
(+ $40)
📸 Social Launch Graphics (+ $47)
🌿
GROWTH HUB
Starting at $697
Everything in Essentials, plus advanced tools for unit growth.
Includes everything in Essential, PLUS:
Advanced System Features
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Fully expanded Unit/Director-branded website with advanced page structure
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Role-specific navigation for Red Jackets and Team Leaders
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Integrated digital forms with tagging (training, sharing, event follow-up)
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Built-in “Director Dashboard” home panel for quick workflow access
Leadership Automation
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Automated scripts for consultant follow-up (forms trigger next steps)
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Training module progression forms
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Red Jacket & DIQ tracking forms that export to spreadsheets (they input - you see results)
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T-status follow-up tools (for Directors only — not consultant facing)
Recognition Upgrades
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Full recognition page with sectioned layout:
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STAR Consultants
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Red Jackets & Team Leaders
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New Consultants
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Unit promotions
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Monthly winners & challenges
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Birthday & anniversary spotlight
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Photo galleries for events or celebrations
Communication & Event Management
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Multi-step event registration funnel (RSVP → confirmation → reminder)
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Optional embedded Zoom or meeting links
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Pre-built branded templates for recurring events (Monday meetings, Coffee Chats, Retreats)
Training & Resource Library Expansion
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Category-organized training hub (skincare, color, booking, sharing, team building)
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Leadership-only vault (scripts, systems, checklists, coaching tools)
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DIQ support center (if applicable)
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Upload options for replays, worksheets, and presentations
Director Productivity Tools
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Centralized planning tools (goals, tracking, production focus)
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Lead generation form for potential team members (NOT customers)
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Trackers that auto-export into a spreadsheet
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Optional integration with Studio Command Center (add-on)
Support & Maintenance
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Monthly site checks + optimization
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Automated form checks
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Email support priority
Recommended Add-Ons: Same as Essentials.
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LEADERSHIP HUB
Starting at $997
A full system for duplication and leadership support.
Includes everything in Starter + Essential PLUS:
High-Performance Director Dashboard
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Custom Director dashboard designed around your workflow
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Priority quick links based on your leadership style:
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Recognition updates
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T-status list
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Weekly scripts
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Event management
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Training modules
Advanced Automation Pipelines
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Automation-powered leadership funnels for:
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New Consultants
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New Red Jackets
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Returning T-status consultants
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Sharing event follow-up
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Consultant accountability check-ins
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Automated reports emailed to you after events or form submissions
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Smart conditional forms
Elite Recognition Suite
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Fully branded recognition walls
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Auto-updating celebration center (Director updates; dynamic display)
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Expanded spotlight sections (Birthdays, Anniversaries, Promotions)
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“Shining Stars of the Month” feature panel
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Archive gallery for past months
Team Leadership & Coaching
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Coaching call request system
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Goal-setting + tracking forms
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Leadership level progression center for Red Jackets
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Training pathway for future DIQs
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Customizable accountability section
Recruiting & Team Building Tools
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Interest forms for potential team members only
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“Sharing Event Hub” with scripts, registration, and follow-up automations
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Script library for career chats, virtual appointments, and event invites
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Strategy center for team-building weeks or campaigns
Studio & Event Integrations
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Seamless integration with Studio Command Center (optional add-on)
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Event hub for:
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Registrations
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Payments (if applicable)
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Room bookings (if using Studio Command)
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One-click event templates for recurring events
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Director-Only Resources
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High-level leadership vault
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Annual planning resources
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PDF & script library
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Priority project support from PinkSync
Support & Maintenance
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High-priority support
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Quarterly updates to site structure
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New feature rollouts included
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Done-for-you backend adjustments each month
Recommended Add-Ons:
• 💳 Mobile POS & Tap-to-Pay Setup (+ $70 one-time)
• 📘 Team Brand Book (+ $97)
• 📸 Social Launch Graphics (+ $47)
Ongoing Support
After your Director Hub launches, let us keep it organized and running smoothly.
From recognition updates to calendar edits, we manage the details so you can focus on mentoring and growth.
Maintenance Plans Include:
• Monthly recognition or resource updates
• Calendar / event registration adjustments
• System health & functionality review
• Priority support for minor edits or layout tweaks
Leadership Care — $147 / month (up to 1 hour)
Great for light recognition updates or resource uploads.
Momentum Care — $247 / month (up to 2 hours)
For Directors who post frequent recognition or events.
Executive Care — Custom Retainer (3 + hours)
For National Areas or leadership teams needing extended support.
Add-On Upgrades
Personalize your PinkSync Hub with advanced tools and automations.
💬 Integrated Voxer — $25
Connect your preferred communication channel directly inside your Team Hub.
📅 Team Calendar Integration — $40
Embed a live Google Calendar or Wix Events feed so your unit never misses recognition or training.
💳 Mobile POS & Tap-to-Pay Setup — $70 (one-time)
Perfect for Directors who carry inventory or collect payments at events.
📘 Team Brand Book — $97
A custom color, font, and tone guide for consistent team visuals.
📸 Social Launch Graphics — $47
Announce your new PinkSync Hub on social media with matching Canva templates.
⚖️ Important Note: PinkSync™ and Beauty Branded™ systems are designed for compliant internal use. Product SKUs and company content are not uploaded or distributed by Sterling Rose Marketing. Clients enter their own materials to maintain brand compliance. Domain and website or email hosting is separate.
Systems & Automations
Help Sales Directors streamline team communication, recognition, recruiting, and client care through plug-and-play systems.
Add-On | Description | Ideal For | Investment |
|---|---|---|---|
Email Essentials Kit | 5 customizable email templates (New Consultant Welcome, Weekly Unit Update, Recognition, Recruiting Follow-Up, Booking Script) + branding setup inside Wix | Directors who already have a site but want automation support | $197 |
Automation Starter Flow | Setup of automated sequences (Welcome → Nurture → Call to Action). Includes up to 2 sequences: one for new consultants, one for prospects. | Directors wanting to save time with follow-ups | $297 |
Newsletter Pro Template | Editable newsletter layout (branded header, section titles, links, and visuals) + training on how to update each month | Directors who send regular emails | $97 |
CRM & Tagging Setup | Build out tags, contact form integrations, and automated workflows in Wix (e.g., Consultant, Prospect, Customer, Event Lead). Includes how-to training video. | Directors wanting a full back-end system | $297 |
Recognition & Reports Dashboard | Spreadsheet or embedded dashboard template that tracks unit production, team activity, and recognition | Directors managing teams | $97 |
💡 Bundle Option: Director Systems Suite — includes all of the above at $597 (save $188)
Studio Command Packages
Your All-in-One Studio Management System.
The Studio Command Center is a professional website platform designed to manage bookings, events, and payments for shared studio spaces.
Built for Directors, consultants, and community hosts who need structure, automation, and polish — without tech headaches.
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STUDIO BASICS
Starting at $497
Ideal for: Single-room or smaller studios needing a streamlined booking and registration system.
Includes:
• Branded 6-page website (Home, Booking, Events, Policies, Contact, About)
• Studio booking calendar (Google/Outlook sync)
• Consultant usage tracking system
• Event list + registration page
• Studio policies page
• Monthly calendar/event updates
• App setup assistance for mobile access
• Studio Command Resource Bundle included
Optional Add-Ons:
• 💳 POS & Tap-to-Pay Setup (+$70 one-time)
• 🖋 Custom Domain Setup (+$25)
• 📸 Event Graphics Pack (+$47)
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STUDIO PLUS
Starting at $697
Studios with multiple Directors or rooms that need advanced scheduling and payment tools.
Includes everything in Basics, plus:
• Multi-room booking management (up to 5 spaces)
• Prevents double-booking automatically
• Public events calendar with registration + payment collection
• Recurring event setup (weekly/monthly)
• Event image gallery + SEO optimization
• Multi-user dashboard for up to 4 admins
• 60-minute onboarding + workflow session
Recommended Add-Ons:
• 💳 POS & Tap-to-Pay Setup (+$70)
• 📊 Monthly Report Automation (+$40)
• 🧾 Custom Policies Page Design (+$30)
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STUDIO PRO
Starting at $997
Ideal for: Large or shared studio spaces hosting frequent events or community gatherings.
Includes everything in Studio Plus, plus:
• Up to 10 rooms with individual calendars and booking control
• Stripe Terminal integration for in-person event payments
• Automated booking notifications + text reminders
• Branded event registration pages with payment tracking
• Custom analytics dashboard + exportable reports
• Public community presence page (SEO-optimized for visibility)
• 90-minute systems coaching session
Recommended Add-Ons:
• 💎 Community Directory Page (+$97)
• 🎥 Promo Video Banner (+$75)
• 📘 Team Brand Book (+$97)
Ongoing Support
Once your Studio Command Center is live, you don’t have to juggle scheduling changes or event updates on your own. We’ll help you keep your bookings, calendar, and pages up to date so your studio runs seamlessly online and off.
Maintenance Plans Include:
• Monthly content & event updates
• Booking / calendar adjustments
• System health & functionality review
• Priority response for troubleshooting or minor edits
Director Care — $147 / month (up to 1 hour)
Great for light recognition updates or resource uploads.
Studio Care — $247 / month (up to 2 hours)
For Directors who post frequent recognition or events.
Executive Care — Custom Retainer (3 + hours)
For National Areas or leadership teams needing extended support.
Add-On Upgrades
Enhance your Studio Command Center with advanced tools for booking, reporting, and branding.
💳 POS & Tap-to-Pay Setup — $70 (one-time)
Connect Stripe or Square for chip/tap payments at events.
📊 Monthly Report Automation — $40
Automatically emails a monthly summary of room bookings and payments.
💎 Community Directory Page — $97
Feature local partners, recurring hosts, or member studios.
🎥 Promo Video Banner — $75
Adds motion and energy to your homepage hero section.
📘 Team Brand Book — $97
Defines your color palette, fonts, and tone for consistent marketing.
⚖️ Important Note: Studio Command Center websites are professional tools built for shared or independent studio use. No brand-specific or company-trademarked material is used or displayed, except within user-added content. Domain and website or email hosting is separate.
About Pink Sync
PinkSync was born out of a simple truth: Sales Directors don’t need another app to manage — they need a system that actually works.
With over 20 years in sales and marketing and 20+ years in the direct sales industry, I’ve seen firsthand how Sales Directors struggle to keep everything organized while still building a thriving unit.
That’s why I created Pink Sync: a website + CRM system designed specifically for Sales Directors. From recognition boards and consultant resources to studio booking and rental tracking, Pink Sync reflects the real needs of units and studios — not a generic agency package.
Built by a Sales Director, for Sales Directors.
Meet Your Creator
Hi! I’m Mindy Cook — an Independent Sales Director and the founder of Sterling Rose Marketing. With 20+ years of marketing expertise and nearly two decades in the direct sales world, I understand both sides of the equation: how to build a brand that shines online, and how to duplicate systems that help teams grow.
I created Pink Sync to not only help organize my own unit and studio space, but to give Sales Directors what we’ve all been asking for — a simple, cheerful website + consultant booking and CRM system designed just for us. From recognition boards to studio booking tools, Pink Sync makes leadership easier, more duplicatable, and a lot more fun.
Ready to Sync Up?
Your leadership should feel simple, not stressful. PinkSync was designed to help Sales Directors save time, stay organized, and lead with confidence — without juggling endless apps or spreadsheets.
Choose the package that fits your vision and let’s bring your Director life into flow.
✨ We currently onboard a limited number of Directors each month to ensure hands-on support.
FAQ
For studio booking - is there an app for this?
Yes! Consultants can set their own work schedules, book, and cancel time slots through the studio booking system. Sales Directors maintain complete control and can block off times as needed.
My studio has different rooms. Can we assign specific rooms to consultants?
Yes! Studio Command allows Sales Directors to control which rooms or “locations” each consultant can access and reserve.
Can I have an event calendar where consultants and guests register?
Yes! We build custom event calendars with registration links. You can include notes such as “please only register if your consultant is participating with ______ studio” and add a form field asking if a guest is already working with a consultant. I personally have this in many places on my own Studio's website as well as registration, description and confirmation - protecting the golden rule.
Do I need to be tech-savvy to manage this?
Not at all! PinkSync websites are built to be simple. Most updates are handled for you as part of your package, and we’ll walk you through anything you want to manage yourself.
What happens if I’m no longer an active Consultant or Director?
Your Beauty Branded or PinkSync™ website is designed specifically for active Independent Beauty Consultants and Sales Directors.
If your Mary Kay® status changes, no worries — we have options that keep things professional and compliant.
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Option 1 – Graceful Retirement:
We’ll archive or unpublish your site to maintain brand compliance and protect your online reputation. You’ll receive a copy of your text and personal images for future use. -
Option 2 – Rebrand & Keep Your Site:
If you’d like to continue using your site for another business or personal brand, you can purchase a one-time conversion package. Our team will remove all Mary Kay® content and rebrand your site so you can continue growing online — fully independent and compliant.
Your success and reputation matter to us. These steps simply keep every site aligned with company policy and our professional standards.
Can I add features later if I start with a smaller package
Yes! Many Directors start with Essentials and later upgrade as their team or studio grows. Your initial investment rolls forward — nothing is lost.
How long does it take to get my website live?
Most PinkSync systems launch within 4–6 weeks, depending on the package and how quickly we receive your content.
What if I already have a website?
No problem! We can migrate your content into PinkSync so everything is streamlined into one place.
What kind of support do I get after launch
Every package includes ongoing updates and support. You’ll never be left figuring things out — PinkSync is designed for long-term partnership.
Do you only work with Sales Directors?
PinkSync was created for Sales Directors, but the systems work for any independent sales leader who needs a simple, duplicatable website + CRM system.
Do you have a website for booking and business management — for the consultant side of things?
Now you can. PinkSync’s Beauty Branded Site gives you a private, customizable hub to manage clients, track inventory, schedule appointments, and organize your business — all in one place. It’s not for public shopping, it’s for running your business beautifully behind the scenes.
© 2025 PinkSync™
A sister brand of Sterling Rose Marketing & Communications.
Pink Sync is independently owned and operated. Pink Sync is not affiliated with, endorsed by, or sponsored by Mary Kay Inc. or any other direct sales or corporate brand. References to Sales Directors, units, or studios describe independent sales leadership roles in the direct sales industry.
All Beauty Branded™, PinkSync™, and Studio Command Center websites are designer-managed systems. This is to maintain compliance, security, and site integrity. All updates are handled through our maintenance service.